
The Planet Project
Ethical and Sustainable Choices
Ethical and sustainability issues have
never been as pressing as they are today. We've reached a point where
the *300,000 tons of fashion waste that go into landfills, can no longer
be ignored. This is what led us to creating a brand that parents,
babies and the planet love.

Saving the Wild
Everything we do at Lucy & Sam, is centred around a love for the animals and their environment. We start our process by choosing an endangered or threatened animal and then we set about creating an adorable print to bring awareness to them.

Designing for Longevity
We believe the key to sustainable fashion is creating clothing that lasts, so we ensure that all designs & styles are practical and timeless. We want our designs to look amazing today and in 10 years time when they have been passed down to the next generation.

Ethical & Sustainable Production
After that, we find the best factories in Portugal or India to produce our designs. We only work with factories that meet they highest industry standards; measuring everything from the use of solar energy, the use of chemicals and dyes to the satisfaction and welfare of all the wonderful people putting your garments together.

100% Organic Cotton
We have been organic since birth, as this has historically been the best way to produce quality products that are long-lasting with the softest feel.

Recycled Materials
As technology has advanced we have now started to incorporate recycled materials, which include recycled plastics and polyester fabrics.